Building a Brand Strategy

This free online course teaches the key factors of brand philosophy for building a successful brand strategy.

This course will explore the basics of brand strategy and its importance to businesses today. We will examine why branding is not another name for marketing but an important part of creating a perception about your business to consumers. We will then explore some crucial topics such as the role of business leaders in building brands, the four pillars of branding, the importance of brand names and understanding visual identity.

https://alison.com/course/building-a-brand-strategy?utm_source=alison_user&utm_medium=affiliates&utm_campaign=27435431